The Conscious Process
Humanity’s conventional approach to doing business - in the pursuit of profit alone - has had some less than desirable consequences to date. Namely, environmental ruin and a massive wealth inequality. A continued priority of profit over people and planet will be at our own peril, and a more responsible, sustainable approach to the manufacturing and consumption of goods must become the norm if we are to avoid certain misfortune.
Conscious Step strives to uphold itself to strict standards of environmental, social and economic responsibility throughout all areas of business, be it through sourcing, manufacturing or spending. Here are the ways we attempt to do so -
- ‘Fairtrade’ is a word used to describe standards applied to a manufacturing process that seeks to make agriculture sustainable and profitable for farmers in the poorest countries in the world.
- Conscious Step’s fairtrade approach includes sourcing its cotton from a cooperative of over 2000 small farmers across the Gujarat, Karnataka and Orissa states of India, who receive fair prices for their cotton to cover sustainable production costs.
- They are ensured a fairtrade premium to invest in community development activities, such as the establishment of health clinics, facilities for safe drinking water, and the equipping of schools.
- Organic textile practices aim to minimise the negative effects on the environment and people, and promote positive ones.
- This means the growing and processing of the cotton we use must meet strict environmental criteria, including limitations or bans on chemical inputs, heavy metals, and genetically modified organisms.
- The benefits of organic cotton use include giving control to small scale farmers rather than GM companies, the elimination of hazardous synthetic pesticides, save water, and combat climate change
Ethical Working Conditions
- While both fairtrade and organic practices demand rigorous social criteria for the employment and working conditions of their workers, our supply chain also comply with an independent body, the ethical trading initiative
- These conditions ensure that for those employees working at any stage of the sock creation process, employment is freely chosen, that working conditions are safe and hygienic, that workers are paid fairly, and that no child labour is used.