OUR PROCESS IS SIMPLE & TRANSPARENT

We take an everyday product that we all buy and wear.
We manufacture it responsibly, with a focus on comfort, durability and aesthetics.
And we partner it with the most effective and impactful organizations providing solutions to the world's biggest problems.
For every pair you buy, a set donation goes directly to our nonprofit partners, so that your socks create a tangible impact in making the world a better place.

OUR TEAM MEMBERS

HASSAN AHMAD

HASSAN AHMAD

Hassan was a medical doctor interning at the World Health Organisation. Here he learned of the development framework agreed upon by all nations in the world, the eight Millennium Development Goals.

ADAM LONG

ADAM LONG

Adam was a marketing strategist and director of Engineers Without Borders. Here he saw an opportunity for non-profits to pursue their mission with new vigour if the load of fundraising and awareness building could be relieved.

PRASHANT MEHTA

PRASHANT MEHTA

Prashant was a finance and microfinance expert who left the promise of a career on Wall St in pursuit of meaningful work abroad. Here he realized that convenience and recognition were effective levers in inspiring action toward the causes people held dear to their hearts - and that sometimes the simplest solutions are the best ones.

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