For our latest partnership, our eyes were on the skies. Birds have a dedicated cast of backyard birdwatching fans for a reason: they’re graceful marvels of nature, and we’re lucky to have them as part of our everyday lives. They’re also one of the first signs that an ecosystem is in trouble, making their protection key to understanding the health of our environment and what needs our help most. And that’s exactly what our newest partner, BirdLife International, is all about.

BirdLife International is the global authority on the conservation status of the world’s birds, and they tackle some of the natural world’s most pressing issues, using birds as our compass. Their team works alongside 125 national conservation partners across over 120 countries to conserve over 500 globally threatened bird species. They nurture connections between national conservation and global impact, scientific evidence and grassroots action, nature and climate, and birds and all life. All with the mission to conserve birds, their habitats and global biodiversity, working with people toward sustainability in the use of natural resources.

Their work has four pillars:

Species: BirdLife International’s research in 2025 showed that three in five of the world’s bird species now have declining populations, but they are committed to championing the long-term future for all bird species. They work to ensure that no bird species are driven to extinction, to improve the status of all globally threatened species, monitor common birds to ensure that they stay common, and conserve vulnerable groups like parrots, seabirds, songbirds etc. that are the subject to specific threats such as the bird trade, IKB, hunting, by-catch, invasive predators, etc.

Sites: Protecting species means protecting the places they live and travel through, too. BirdLife works to protect, manage, connect, and restore Important Bird and Biodiversity Areas (IBAs) and Key Biodiversity Areas across priority landscapes, seascapes, and migratory flyways. They rely on thousands of local conservation groups, volunteers, and communities committed to safeguarding these sites for future generations. In 2025, their work helped conserve 2,000 IBAs around the world.

Systems: BirdLife assesses man-made systems driving the rapid destruction of our natural world and works to change these systems for the better in a way to make them work for people and nature. They target intensive farming, land use changes, intensive fishing, deforestation with conservation in mind, using funding to support initiatives that protect the land and sea that our birds call home. 

Society: BirdLife and their network of partnerships can’t do all of this alone. They need the support of the public! They strive to engage, educate and mobilise the general public to support and be champions of nature. In addition to working with individuals, BirdLife influences local, national and regional governments, works with international agreements, and engages with the private sector to bring about smarter and more sustainable decision-making, laying the groundwork for better environmental and social policies and practices. 

From protecting threatened species and the places they call home to tackling the systems putting ecosystems at risk and bringing people into the work of conservation, BirdLife International is helping create a future where birds and biodiversity can thrive. Their global network shows just how much we can accomplish when science, local action, and a shared love of nature come together. We’re proud to support that work with our new collection, inspired by some of the birds that make our world a little more wonderful. Explore the collection and join us in giving birds a reason to keep singing.