2024 was a memorable year. We added 2 wonderful nonprofit partners in Pollinator Partnership and MusiCares, launched a new line of t-shirts, and of course were able to raise awareness and funding to 19 causes, bringing our total impact for the business to $1,742,000 across all of our partners!
Here’s how that breaks down by partner:
With the extra funding, Trees for the Future will be able to plant 39,000+ more trees, Water.org will be able to change 430+ more lives with access to safe water, Conservation International will be able to protect 343,040 more rainforest trees, and Room to Read will be able to give 7,678 more books to children across the globe. We can’t quantify the impact as easily for our other nonprofit partners, but we know that every dollar that helps save lives, protect endangered species, restore our oceans, feed the hungry, and so much more, is a dollar well spent.
As a small team of nine, it’s incredible to see how we can unite to create meaningful change. None of this would be possible without your support, and we’re deeply grateful.

News headlines in the United States over the last year, whether they be about the environment or the political climate (or the intersection of both), have a terrible way of making us feel powerless. It is, of course, impossible to change everything by yourself. But, in putting this impact report together and reflecting on the last year, it gave our team a glimmer of hope. These numbers tell us a different story than the ones on the news—a story where people all over the country (and now the world as we grow) used their dollar to take a stand for what they believe in. People leaned into the idea that something as small as a pair of socks could help make a difference, and this report shows that difference coming to life.
That belief is how we weather the storm: knowing that together, we always have the power to create change. And we will be there with you every step of the way.
2025 is off to an exciting start for our business, already adding 3 new partners in the first 3 months of the year. We’ve been busy! And we are excited to stay busy adding new ways for you to support the causes that need it most right now. Because no matter what the world throws at us, we won’t stop fighting for a better future for all.